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Mojave experiment gets a Web site | |
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| Time: 17:36 EST/22:36 GMT | News Source: News.com | Posted By: Jonathan Tigner | ||
|
Evidently spurred on by the reception it got at Thursday's financial analysts meeting, Microsoft has decided to move ahead with plans to turn the Mojave project into a full-fledged Windows Vista marketing effort. As first reported by CNET News, Microsoft last week interviewed XP users who were skeptical of Vista and showed them what it called a secret new version of Windows, "Mojave." It was in fact Vista. The results, according to Microsoft executives, were almost universally positive, with participants expressing surprise when told it was actually Vista they had been using. For now, Microsoft has put up a teaser site, with plans to show the actual video footage next week. (As I mentioned before, Mojave was something put together in the past couple of weeks by internal Microsoft people and is not the larger advertising campaign coming from new ad agency Crispin Porter and Bogusky.) | ||
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