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Dell Turns to Computer Services, Servers, Storage | |
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| Time: 18:54 EST/23:54 GMT | News Source: CNET | Posted By: Guillaume Hbert | ||
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Michael Dell, who used a low-cost, high volume strategy to drive Dell Computer Corp. into the No. 1 personal computer spot, is turning his attention this week to large corporate computers, data storage machines and technology services, analysts said. The founder and chief executive of Round Rock, Texas-based Dell computer will meet with analysts in New York on Thursday. Other Dell executives, including Chief Operating Officer Kevin Rollins, will arrive earlier to brief journalists Wednesday morning on Dell's strategy for corporate products. Dell rose to the top of the personal computer industry in 2001 by using its direct-to-customers sales model to lower prices and take market share from competitors including Compaq Computer Corp., Hewlett-Packard Co. and Gateway Inc. "They won a lot of enterprise accounts just by low-cost PC pricing and now they have the opportunity to upsell servers, services and storage," said Robertson Stephens analyst Eric Rothdeutsch. | ||
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