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Apple continues to lead the industry in the adoption of high definition video by demonstrating a complete HD video production and playback platform at NAB (booth #1902) this week. Apple will showcase Mac OS X version 10.4 Tiger and QuickTime 7, which includes support for the H.264 codec, along with Final Cut Studio, the ultimate HD video production suite.
With H.264 at the core of Tiger and the launch of Final Cut Studio, weve created the industrys first completely integrated platform to capture, edit, playback and burn high definition video, said Philip Schiller, Apples senior vice president of Worldwide Product Marketing.
QuickTime 7, featuring the H.264 codec, allows users to playback pristine quality high definition video on todays shipping computers with no additional hardware required. H.264 has been adopted by both the DVD Forum and Blu-ray Disc Association for the next generation of high capacity, high definition DVDs. Apple will release QuickTime 7 in conjunction with the release of Mac OS X Tiger on April 29.
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