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Forget XP, Try Mac | |
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| Time: 08:44 EST/13:44 GMT | News Source: ZDNet | Posted By: Robert Stein | ||
|
In the wake of a $1 billion Windows XP marketing campaign, all eyes would appear to be turned away from Mac OS X 10.1.1, the new operating system Apple significantly upgraded in September. But the Cupertino, Calif.-based company is convinced that Windows XP's endorsement of technologies that first appeared on Macs--802.11b wireless networking, CD burning, DVD playback, movie making, and easy retrieval of digital camera images, among others--will help Apple system and software sales. More importantly, the differences between the two operating systems are greater than ever, Apple says, making the choice between Windows-based PCs and Macs just that: a choice. Apple is betting those differences will be essential in bringing back Mac users who switched to Windows. | ||
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