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Sputtering growth sparks changes at MSN | |
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| Time: 12:47 EST/17:47 GMT | News Source: CNET | Posted By: Robert Stein | ||
|
Microsoft is rethinking the marketing strategy for its new MSN 8 Internet service, amid signs of stagnant growth and just months after launching a $300 million advertising campaign aimed at closing the gap on rival America Online. MSN's subscriber tally remained steady at about 9 million in the first three months of the costly marketing push, the software giant disclosed last week. That figure leaves it well behind AOL, which gave a subscriber figure of 35 million at last report and which will update that number when parent company AOL Time Warner reports fourth-quarter earnings on Jan. 29. | ||
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