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Xbox sale gives Toys 'R' Us a boost | |
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| Time: 04:13 EST/09:13 GMT | News Source: E-Mail | Posted By: Alex Harris | ||
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The head of the nation's top specialty toy retailer said Wednesday that the recent price cut for the Xbox game console had boosted sales and predicted that Microsoft's machine would become the industry's leading platform. "With the pricing adjustment that just took place, the lift in unit sales is fabulous," Toys "R" Us CEO John Eyler told other CEOs at Microsoft's annual CEO Summit gathering in Redmond, Wash. In a display of support for the U.S. software giant's bid to take a chunk of the $20 billion gaming industry away from leader Sony and its PlayStation machines, Eyler said that the Xbox would become a leading platform for games. "It is going to accelerate over time to where we have critical mass and this platform really becomes the premier (medium) of the video game industry," Eyler said. In a flurry of price cuts last week, Microsoft cut the Xbox to $199 from $299 just after an equal cut by Sony for its dominant PlayStation 2 platform. | ||
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