Interactive entertainment will never be the same, with the launch of one title that has changed the way the world thinks about video games. “Halo® 3” has captured the attention of consumers worldwide and has made history as one of the biggest entertainment launches of all time.

Microsoft Corp. today announced that “Halo 3” has officially become a global phenomenon, garnering more than $300 million in sales in the first week alone. The critically acclaimed Xbox 360® exclusive, which was released worldwide on Tuesday, Sept. 25, is the fastest-selling video game ever and already one of the most successful entertainment properties in history.

Initial reports from retailers worldwide show console sales have more than doubled compared with the weekly average before the launch of “Halo 3.” With games such as “Halo 3,” “Madden 08” (EA Sports), “Mass Effect” (Microsoft Game Studios) and “Rock Band” (Harmonix), Xbox 360 has the greatest lineup in the history of video games and is the only console where consumers can play all the year’s biggest blockbusters.