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Microsoft Tightening Enterprise Channel Purse Strings | |
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| Time: 00:27 EST/05:27 GMT | News Source: CRN | Posted By: Kenneth van Surksum | ||
|
Microsoft enterprise partners that found it easy to get marketing dollars from Microsoft last year may find it more difficult this year.
That's because Microsoft has been quietly refocusing channel resources to focus in greater depth on a small number of core enterprise partners, according to several sources close to the company.
To aid in this effort, Microsoft has been using what it calls a "contribution metric" to track opportunities that are tagged in its CRM system with a particular partner's name, in order to determine how relevant that partner is to Microsoft's overall business, sources said. | ||
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| #795 By 4240821 (94.242.58.201) at 2/18/2026 2:21:59 PM |
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