Microsoft Corp. is addressing customer frustration with the complexity of security products in a new integrated marketing campaign launched today called Easy, Easier (http://www.easyeasier.com). The Microsoft® Forefront™ line of business security products is featured in a campaign that combines print and online advertising, a creative Web experience, integrated customer relationship marketing (CRM) and public relations. The campaign uses humorous metaphors to illustrate how defending against security threats with Forefront is easier than defending against virtually anything else — including far-fetched threats from aliens, ninjas and zombies.

The goal of this campaign, created by McCann Worldgroup San Francisco, is to emphasize Microsoft’s competitive differentiation in making security products easier to deploy, implement and manage.

The campaign is brought to life on the Web through interactive flash video, leading customers through an engaging experience that seamlessly introduces more in-depth product information as they move through the site. It also features real customer stories from leading global organizations such as the Vienna International Airport, SAS, and Cable & Wireless, which illustrate how Forefront products have helped customers easily enhance the security of their infrastructure and simplify the reporting and management of their security products.