Control Room (formerly Network LIVE), the No. 1 provider of live digital entertainment and the producers of Live 8, and MSN, a leader in delivering compelling entertainment to consumers around the world, today announced a multiyear, global live content distribution agreement. Under this new arrangement, MSN will be the exclusive online worldwide destination via live and on-demand streaming for Control Room’s slate of live music programming, and visitors to MSN® Video will have ongoing access to live concerts from the most popular, top-selling musical artists as well as today’s most talked-about breakthrough acts.

With this agreement in place, MSN and Control Room will embark upon a deep, exclusive content collaboration, combining Control Room’s expertise in creating and delivering live music events for cross-media distribution with the feature-rich video programming of MSN and its global reach and branded entertainment appeal to advertisers. Further, through this agreement, Microsoft Corp. may stream Control Room shows to other platforms, including Xbox Live®, MSN Messenger, Microsoft® Windows Media® Player and Windows® XP Media Center Edition.

When the relationship officially begins on Oct. 2, the nearly 465 million worldwide monthly visitors to MSN will get to see an exclusive performance from multiple-award-winning singer, songwriter and pianist John Legend, live from the Royal Albert Hall in London live at 4 p.m. EDT/9 p.m. BST (http://music.msn.com/JohnLegend). In addition, another artist already scheduled to appear on MSN through the relationship with Control Room is John Mayer from Webster Hall in New York City.