Knowing that today�fs teenagers would rather punt their TV than part with their computer, Microsoft, working with expert child organizations around the world, such as the American Academy of Pediatrics (AAP) in the U.S., is creating a no-cost, Web-based safety service called Windows Live Family Safety Settings.

As part of the company�fs Windows Live platform and safety offerings, Family Safety Settings aims to help parents safeguard their children online, much like they would when their young ones are riding in a car or biking down the street. Family Safety Settings, a tool that allows families to create customized settings that are appropriate for each family member, is rolling out in phases beginning in early summer.

Experts at the AAP say the Internet can be a valuable resource for parents and children to access information, learn new things and communicate with friends and family. However, they maintain it is important for families to understand that online threats exist and know how they can help ensure a safer experience.

The AAP has been the voice of children for over 75 years and has approximately 60,000 pediatric professionals as members in the United States, Canada and Latin America. These members dedicate their efforts and resources to the physical, mental and social health and well being for all infants, children, adolescents and young adults

To find out more about Windows Live Family Safety Settings, its genesis and how families might use it to help promote safe, secure and age-appropriate Web surfing, PressPass spoke with Ryan Hamlin, general manager of Microsoft's Technology Care and Safety group, and Dr. Donald Shifrin, M.D., chair of the AAP Committee on Communications.