LucasArts Entertainment Company LLC, a leading developer and publisher of interactive entertainment software, will premiere a new television advertising campaign nationally the week of April 1 for its new Star Wars: Episode II-related PlayStation 2 and Xbox game Star Wars Jedi Starfighter. The campaign was conceived by Foote, Cone & Belding Worldwide (FCB) San Francisco, and produced in association with LucasArts’ sister companies, Industrial Light & Magic (ILM) and Skywalker Sound. The 30-second "Force Powered" commercial features the sleek new Jedi starfighter from the upcoming motion picture Star Wars: Episode II Attack of the Clones, which also is the main ship available for players to pilot in the LucasArts game. The spot, through ingenious lighting and other special effects techniques, cleverly leads viewers to believe they’re watching a commercial for an upscale luxury automobile. The actual full-scale Jedi starfighter from the movie was used in the production of the ad.

"The production of the Star Wars Jedi Starfighter commercial presented a wonderful opportunity to work with our sister companies, Industrial Light & Magic and Skywalker Sound, whose talents are world renowned," says Mary Bihr, vice president, worldwide sales and marketing for LucasArts. "With the combined expertise of the two Lucas companies, together with the tremendous creative talents of Foote, Cone & Belding, who developed the concept for the spot, game players will see in a very dynamic way just how fun and amazing Star Wars Jedi Starfighter is." The spot opens with a slow close-up pan of what appears to be the gleaming exterior and the high-tech interior instrumentation of an automobile.