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Microsoft Launches Ignition Program to Help Recording Artists Reach an Audience of Millions of Zune, MSN and Xbox Fans | |
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| Time: 13:10 EST/18:10 GMT | News Source: Press Release | Posted By: Michael Dragone | ||
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Microsoft Corp. today announced the launch of Ignition, a new program that gives recording artists with new releases a unique channel to reach tens of millions of consumers, whether they are browsing music online, playing games or catching up on the latest news. For the first time, Microsoft has packaged promotional opportunities across Zune, Xbox and MSN to help artists more efficiently reach consumers in all three audiences. | ||
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