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What's Next for Microsoft's adCenter? | |
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||
| Time: 13:31 EST/18:31 GMT | News Source: Microsoft Watch | Posted By: Robert Stein | ||
|
Microsoft's online advertising platform is at the crux of its growing stable of services. After an admittedly 'rocky' July with adCenter, Microsoft is working to improve the performance and roll out its contextual-ad pilot this fall. Few Microsoft watchers would count 'adCenter' as important to Microsoft as Windows, Office, Visual Studio and Xbox. But much of Microsoft's software-services future is dependent on the success of its online-advertising platform, which Microsoft plans to beef up over the next 12 to 18 months. | ||
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