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Game Designers Go for Realism in Product Placements | |
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| Time: 15:45 EST/20:45 GMT | News Source: Reuters | Posted By: Robert Stein | ||
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Role-playing games, such as ``Max Payne'', tend to be grittier and don't usually lend themselves to product placements, according to Gordon. (The ``Die Hard'' title would be an exception.) ''That's when you start making companies nervous because they want to know exactly what the story line is and how their product name is going to be used,'' he explained. ``And the more they're asking such questions, the greater the likelihood that someone in the company won't like it. It's a scary process, because the question is how far you're going to let them go to give approval to your game.'' | ||
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