Microsoft opened the second day of its premiere annual event for its worldwide channel of business partners by focusing on the company-wide initiative known as "Integrated Innovation." With more than 5,500 business leaders, marketing executives, sales professionals and solutions architects in attendance, the Microsoft Worldwide Partner Conference 2004 event runs July 11 - 13 at the Metro Toronto Convention Centre.

Building on last year's launch of the Microsoft Partner Program, the company is using this year's partner conference to unveil programs and resources closely aligned with the Microsoft Solution Competencies to help partners capture additional business opportunity.

Prior to the this week's conference, PressPass spoke with Microsoft executives scheduled to deliver keynote addresses on the second day of the event: Paul Flessner, senior vice president, Server Platform Division; Will Poole, senior vice president, Windows Client Business; Doug Burgum, senior vice president, Microsoft Business Solutions; and Jeff Raikes, group vice president, Information Worker Business.