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Microsoft Broadcast Ad Campaign Electrifies Gamers For the Launch of Xbox on Nov. 15 | |
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| Time: 10:35 EST/15:35 GMT | News Source: Microsoft Press Release | Posted By: Byron Hinson | ||
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Microsoft Corp. today announced that it has launched a highly provocative broadcast advertising campaign for the Microsoft Xbox video game system. The extensive campaign, produced by McCann-Erickson Worldwide Inc., began airing Nov. 4, with a series of highly stylized teaser ads centered on the glowing green Xbox jewel. The teaser ads will be followed by ads showcasing the games available on Xbox when the system launches Nov. 15. The campaign will run throughout the holiday season and will give gamers an unadulterated window on the excitement and the realism of the Xbox gaming experience. "Xbox was built by gamers, for gamers, so we understand that all of our advertising, promotions and events need to speak to gamers in a language they respect, and most important, in a voice that conveys the intense and exciting gameplay experience that only can be found on Xbox," said John O'Rourke, director of sales and marketing for Xbox at Microsoft. | ||
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