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New ad aims to draw more into Xbox play | |
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| Time: 11:49 EST/16:49 GMT | News Source: Seattle PI | Posted By: Robert Stein | ||
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Microsoft has given the Xbox console its first advertising tag line, seeking in the process to dispel the notion that video games are a solitary pursuit. The tag line, "It's good to play together," is meant to highlight such offerings as the Xbox Live online gaming service and the upcoming Xbox Music Mixer, which will give the machine karaoke capabilities. The line debuted last week in print ads for a football video game for the Xbox. | ||
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