Buena Vista Home Entertainment will use Flexplay Technologies, Inc.’s flexible play DVD technology to make movies available to consumers in test markets beginning in August, Flexplay reported today.

The introduction of the product, branded "EZ-D," will include titles The Recruit, Rabbit Proof Fence, The Hot Chick, 25th Hour, Heaven, Equilibrium, Frida and Signs.

The goal of the EZ-D product is to expand the overall home entertainment market by appealing to consumers whose rental consumption has diminished due to the perceived inconvenience of the current rental process.

EZ-D will incorporate Flexplay's proprietary flexible play technology into a standard DVD. A Flexplay-enabled DVD is similar to a conventional DVD, except that it has a 48-hour viewing window that begins when the disc is removed from its packaging. Consumers will then be able to enjoy the movie as many times as they wish during this time frame. After 48 hours of play, the DVD will no longer be readable by the DVD player and can then be recycled. A Flexplay enabled DVD works in all players, DVD drives and gaming systems designed to accept a standard DVD.