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  Meet the design guru behind Windows Phone 8
Time: 19:14 EST/00:14 GMT | News Source: ActiveWin.com | Posted By: Robert Stein

"The way we approach design has really shifted in the last few years," says Windows Phones 46-year-old designer-in-chief Albert Shum. Its always interesting to find out more about the people who create the products we rely on every day. If youre curious about one of the leading thinkers behind Windows Phones award-winning looks, check out the profile on Shum written by CNETs Jay Greene today. Shum arrived at Microsoft five years ago from Nike, where he was part of the team that helped cook up the Nike+ fitness gadget line. The Hong Kong native, who has degrees in both mechanical engineering and product design, now runs the 88-person studio responsible for creating Windows Phones much talked about tile-centric user interfacea design aesthetic that has since worked its way into the DNA of other Microsoft products ranging from Windows to Xbox to Office. Its a good read.

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