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Worst Twitter campaign ever? Microsoft uses Japanese disaster to boost Bing. | |
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| Time: 14:30 EST/19:30 GMT | News Source: ComputerWorld | Posted By: Andi Stabryla | ||
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Microsoft committed one of the worst blunders in social networking marketing when it launched a Twitter campaign several days ago using the horrific disaster in Japan as a way to boost Bing. To its eventual credit, Microsoft apologized and donated money to Japanese disaster relief. But what was the company thinking when it launched the campaign? | ||
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