SEGA Sports(tm), the brand that continues to set new standards in sports video gaming, today announced the signing of Chicago Bears middle linebacker Brian Urlacher to serve as the official spokesperson and cover athlete for "SEGA Sports(tm) NFL 2K3." After joining the Chicago Bears in 2000, Brian Urlacher quickly made his mark in the NFL, winning The Associated Press NFL Defensive Rookie of the Year Award. The league and numerous sporting publications have honored him since as one of the NFL's top defensive players. He is also a two-time Pro Bowl pick who has led the Chicago Bears in total tackles, sacks, solo tackles and tackles for loss.

"Brian Urlacher's breakthrough play has redefined the middle linebacker position. The hard work and drive he has shown through his dedication to the NFL and the Chicago Bears exemplifies what SEGA Sports is all about - fortitude, strength and passion," said Tom Nichols, group director of sports marketing, SEGA of America, Inc. "Brian has offered our development team strategic advice and counsel about what it's like to be one of the toughest and athletically gifted young linebackers in the NFL. With his help and the many numerous additions to this year's game there is no doubt 'SEGA Sports NFL 2K3' will own the playing field."