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  Creating Text Equivalents for Images
Time: 00:00 EST/05:00 GMT | News Source: Microsoft | Posted By: Robert Stein

A text equivalent is a phrase, sentence, or combination of phrases and sentences that you write and associate with a particular image. The text should describe the image's visual appearance; and it can include instructions on how to take an action, such as navigating through online Help by clicking an arrow image. A screen reader, such as JAWS for Windows by Freedom Scientific Inc., normally translates text into synthesized speech or a refreshable Braille display. By including text equivalents in your Web page or application, you allow images to be translated as well. Ideally, a text equivalent provides the user with the same information as the original content. For example, if a Web page displayed an image of an office building with a small lake, you might write "Microsoft campus photo with lake" as the text equivalent.

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