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Microsoft to standardize its HD Photo format | |
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| Time: 00:06 EST/05:06 GMT | News Source: ZDNet | Posted By: Kenneth van Surksum | ||
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If you love something, set it free. Such is the reasoning behind a step Microsoft plans to announce Thursday: it will submit its HD Photo image format to a standards body. Making HD Photos a neutral industry standard, not just a Microsoft technology, is a significant step in the company's ambitious plan to establish a higher-quality replacement for today's ubiquitous JPEG standard. "Microsoft...intends to standardize the technology and will be submitting HD Photo to an appropriate standards organization shortly," the company said in a statement. The company plans to announce the move Thursday at the Photo Marketing Association trade show in Las Vegas. The standardization move makes sense, given Microsoft's ambitions, said InfoTrends analyst Ed Lee. "If Microsoft is looking for wider adoption of the format, it needs to be divorced from Microsoft itself," he said. "They're going to have to loosen the strings on it." | ||
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