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Xbox's New Intellectual Capital | |
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| Time: 00:01 EST/05:01 GMT | News Source: ActiveWin.com | Posted By: Brian Kvalheim | ||
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Even though Microsoft's (Nasdaq: MSFT) operating-system monopoly brings in loads of cash, the company knows that it can't tie its future solely to that one strategic advantage. That's why the Goliath of software companies has been investing in areas like Internet properties and ventures involving cable TV (MSNBC). One of its biggest bets, however, now involves the world's love of video games. Microsoft issued a press release last week promoting its latest acquisition -- this time, a human. Hironobu Sakaguchi, creator of the famous Final Fantasy series of role-playing titles, will now be a team player for Microsoft Game Studios. | ||
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