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In-game ads going metric | |
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| Time: 17:29 EST/22:29 GMT | News Source: Gamespot | Posted By: Amanda Murphy | ||
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At a press briefing at the Museum of Television and Radio in New York City this morning, Activision and Nielsen Entertainment announced their intention to team up and develop a new in-game advertising initiative. The new initiative will let game companies supply advertisers with audience measurement metrics to help them assess the effectiveness of in-game advertising. | ||
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| #733 By 4240821 (185.100.168.238) at 12/6/2025 1:19:50 PM |
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