Signaling its commitment to the digital imaging industry, Microsoft Corp. today will make its first appearance at PMA 2004, the annual convention and trade show of the Photo Marketing Association International, being held in Las Vegas Feb. 12--15. At the show, Microsoft is demonstrating its breadth of digital imaging products and technologies for hardware and software developers, retailers, professional photographers and consumers.

At booth P111, Microsoft is showcasing the Windows® XP operating system as a key platform for digital imaging and high-quality digital media creation and playback via a series of demonstrations using products from leading imaging software, hardware and service vendors including Adobe Systems Inc., Canon USA Inc., EPSON America Inc., Fuji Photo Film U.S.A. Inc., HP, Eastman Kodak Co., Nikon USA and Sony Electronics e-Solutions Company LLC.

"We're excited to showcase how Windows XP supports new digital photography scenarios for consumers and professionals, and enables the industry to further capitalize on the PC as an important component of the digital imaging value chain," said Amir Majidimehr, vice president for the Windows Digital Media Division at Microsoft. "Our goal is to work cooperatively with industry participants to make it easier for everyone to get the most out of digital photography."