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Microsoft Plays to Film Industry | |
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| Time: 00:29 EST/05:29 GMT | News Source: Wired | Posted By: Robert Stein | ||
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Better known for browsers than blockbusters, Microsoft is still angling for a major role in the digital film business. The company is downplaying its ambitions until it finds out whether or not Hollywood will bite. Microsoft debuted its Windows Media 9 Series technology last fall with great fanfare. Celebrity guests from the film and music industries touted the new technology before hundreds of journalists, technologists and media professionals. Even Microsoft Chairman Bill Gates came out to brag, along with director James Cameron and former Beatles producer Sir George Martin. | ||
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