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Windows XP sells with surreal ads | |
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| Time: 09:16 EST/14:16 GMT | News Source: USA Today | Posted By: Byron Hinson | ||
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Though Microsoft launched its Windows XP operating system with its biggest promotion to date -- backed with a $500 million war chest -- consumers didn't really connect with the TV ads. In Ad Track, USA TODAY'S exclusive weekly consumer poll, 12% like the ads ''a lot,'' vs. the Ad Track average of 22%. The ads, which feature Madonna's Ray of Light, scored strongest, but just average, with young adults ages 18 to 24: 24% liked them ''a lot.'' The ads, by McCann-Erickson, San Francisco, show surreal images of people soaring through blue skies and over rolling green hills. The hills were shot in Hawaii, and the actors were filmed wearing harnesses that were digitally removed from the final version. The words ''mix, edit, e-mail, share'' appear on the screen as Madonna's song plays in the background. | ||
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