Four Hollywood film studios said on Wednesday they will start selling movies in a new digital videotape format, D-VHS, designed for high-end home theater systems equipped with a player from Japanese electronics company, JVC.
The JVC system, called D-theater, is not made to compete with the lower-priced digital video disc (DVD) format. DVD, adopted by electronics makers over the past five years, has become a mass market product for playing movies in digital formats.
Instead, D-VHS is targeted to a relatively small group of home theater owners with new high-definition television sets and the JVC player, who desire crisper and clearer digital pictures.
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