At E3, visitors saw a lot of executives eagerly hyping the abilities of their new systems, acting as evangelists of their consoles. Microsoft corporate vice-president and chief XNA architect J Allard certainly did that, and more. In fact, he had a bet with Pseudo Interactive, Toronto-based makers of the Xbox 360 game Full Auto. If Full Auto won Best Racing Game of Show, he'd send them all champagne (It was nominated, but didn't win).
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