Bill Gates is eating his competition for breakfast. "Jeff, have you heard about the Lindbergh kidnapping?" you might ask, wondering if I'd just figured out that Microsoft owns the desktop. No, that's not what I'm talking about: I'm referring to, of all things, public relations. That's right: Mr. Bill--arrogant, aloof and defiant during much of Microsoft's long-running antitrust trial--has become a media darling--well, sort of. Let's face it, Bill Gates is no Paris Hilton, but this is the world of bits and bytes, not "Entertainment Tonight"--yet.
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