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  Microsoft "regrets" Mac-to-PC ad
Time: 00:00 EST/05:00 GMT | News Source: News.com | Posted By: Todd Richardson

Thanks Tim
Microsoft, in the wake of an Apple Computer ad campaign to woo Windows users, briefly ran a similar ad of its own. An ad, titled "Confessions of a Mac to PC convert," was posted to Microsoft's Web site last week. The article purports to be a first-person account of a writer who decided to switch from an Apple Macintosh computer to a PC running Windows XP. "Yes, it's true," the woman is quoted as saying. "I like the Microsoft Windows XP operating system enough to change my whole computing world around...Windows XP gives me more choices and flexibility and better compatibility with the rest of the computing world."

Although the ad appears to be from a "real person," similar to the Apple campaign, Microsoft said it commissioned the posting from a freelance writer who was paid for her work, although the company claims her experience was genuine. Microsoft also said that the photograph of the "convert" was actually a stock photograph. The ad was pulled down from Microsoft's Web site Monday, following an inquiry from CNET News.com. Microsoft said the posting, made by Microsoft's software marketing group, was a mistake in judgment. Microsoft "regrets the action" and said it did the right thing in removing the page. The company has no plans for an ad campaign featuring Mac to PC "converts."

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#51 By 135 (209.180.28.6) at 10/15/2002 11:52:16 AM
sodajerk - You have some issues... How's the exlax working out for ya?


As far as this issue. Dumb on Microsoft's part. The switch ad campaign has been an absolute disaster for Apple, and copying that is just plain stupid.

#52 By 7754 (216.160.8.41) at 10/15/2002 12:19:42 PM
I think we're all in agreement here... even Sodajerk ;)... this is just plain stupid on the part of MS. And SJ is right--this does more to support Apple's Switchers campaign than the campaign itself. I am surprised, though, that MS admitted so easily a pretty embarrassing mistake.

As an aside, does anyone else find the "Switchers" name for the campaign a little funny?

#53 By 3339 (65.198.47.10) at 10/15/2002 12:42:27 PM
Watch out for those Reds, soda--they're behind every corner.

Boo!

#54 By 135 (209.180.28.6) at 10/15/2002 2:13:01 PM
sodajerk - Why are you so afraid to debate on the issues? As I said, typical neo-conservative attack style.

MacAttack - If Apple bought me a Macintosh, I would switch as well. At least long enough to make another $15k doing a commercial. :)

I agree, that one should never trust advertisements.

#55 By 3339 (65.198.47.10) at 10/15/2002 2:32:46 PM
What issue? What debate? I haven't seen you raise an issue today. Aren't you the one who brought up the ex-lax? Aren't you the one who pretends I say crap I've never said before? Aren't you the one that was spewing rhetoric yesterday like you were trying to outshine Joe McCarthy? Bring up an issue for debate, soda--try to explain to me how FSF equals open source again... I'll never get that one so that should be a healthy debate. Come on!

But you are simply an idiot, soda; I had a spirited conversation with Bob and enforcer late last night... where are my "issues"? and what are they? and what's the lack of debate if I'm conversing with them and I come here the next day and you're attacking me, moron?

This post was edited by sodajerk on Tuesday, October 15, 2002 at 14:42.

#56 By 3339 (65.198.47.10) at 10/15/2002 2:34:59 PM
What's up with this "neo-conversative attack style" bullsh!t by the way? And when did you say it before? Are the arguments taking place in your head now, soda? I'm neither neo or conservative! And what's that four posts above? Hmm, who posted, "You have some issues... How's the exlax working out for ya?" without being mentioned, never mind provoked? I don't know but he sure is a hypocritical little whiner.

This post was edited by sodajerk on Tuesday, October 15, 2002 at 14:45.

#57 By 135 (208.50.201.48) at 10/15/2002 6:34:17 PM
sodajerk - "You have some issues... How's the exlax working out for ya?" without being mentioned"

I'll refer you to posts #12 and #35.

Come back when you can resort to debate on the merits rather than personal insults.

#58 By 3339 (65.198.47.10) at 10/15/2002 7:34:49 PM
How is that personal, soda--you did say there is a Software Communist movement attempting to take over the industry that has to be stopped. And you were making crap up--you've had all day to respond... I responded to you previously in the post in question.

Really soda you are getting pathetic these days. You can't even answer the question: what is the debate? Or what the hell a neo-conservative attack is?

#59 By 531 (67.233.8.117) at 10/15/2002 8:34:37 PM
#50, what trickery? The woman who wrote the MS page is a real switcher... take a look at Paul Thurrott's site. So she was paid to do it... so were all of Apple's switchers. So they used a stock image... well, since it was supposed to be an anonymous testimonial (which was a bad idea, anyway), posting a picture of her wouldn't be very smart, would it?

I don't understand why some of you people see conspiracy in everything that Microsoft does... I mean, yeah... the whole concept is stupid, but it's hardly deceptive or dishonest.

This post was edited by mikekol on Tuesday, October 15, 2002 at 20:36.

#60 By 3339 (65.198.47.10) at 10/15/2002 8:52:58 PM
I love it when the softies defend MS even when MS won't. MS said it was a bad mistake in poor taste and it won't happen again. Mike, she is a professional PR staffer at a firm employed by Microsoft--not a freelance writer. She is not the person who appears. She was paid. The Mac Real People are not paid, are real, etc... Did you read the copy? Does a real person write or think like that? Come on, this was pathetic, disceptive, and dishonest.

#61 By 135 (208.50.201.48) at 10/15/2002 9:22:45 PM
bob670 - I don't know. I come back and periodically check the threads maybe once every 3-4 hours. I think sodajerk has them on auto-refresh waiting for a response by the minute. :)

sodajerk - LOL

#62 By 1845 (12.254.162.111) at 10/15/2002 9:29:20 PM
that's me, blue, not sj.

#63 By 2459 (24.233.39.98) at 10/15/2002 9:39:23 PM
According to MacAttack, the switchers were paid. I can't prove MacAttack is who he says he is, though, so this is my last post on this subject.

#64 By 531 (67.233.8.215) at 10/16/2002 8:23:56 AM
I love it when Anti-softies keep talking just to hear themselves talk...
Jerk... the Mac people *are* paid, but you're still missing the point. Who cares what company she works for... she still made the switch from Mac to PC, which is the entire point of the article. I don't care what the copy reads like (she's a PR person, they don't write like normal humans anyway :), she switched from Mac to Windows. That's the basic point, and it's true.

I'm not trying to defend Microsoft, jerk... I'm pointing out the fact that you hardly ever base anything you say on the truth. It's all about your pointless notion that everything Microsoft does is evil, and you'll ramble yourself into the ground with useless talking points trying to prove that you're right. Guess what... you're not. And I never said that the ad campain was a good idea, but come on... it's the fact that you're so adamantly against it just because Microsoft did it that's pathetic.

#65 By 2960 (156.80.64.132) at 10/16/2002 9:15:35 AM
Whether they are paid or not is a moot point, I believe.

I read somewhere that to even do these ad's, the participants have to be members of the Screen Actors Guild, and by doing this they are _required_ to be paid.

Now, whether Microsoft used phony pictures to scam out of having to pay for the ad is another question :)

What can I say. It was starting to get boring in here LOL!

TL

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