Nintendo has struck a deal with Des Lynam to sponsor his moustache.
Super Mario Sunshine is the latest Gamecube title to feature Nintendo's icon.
Mr Lynam was persuaded to dye his moustache purple for the launch, though that won't be a permanent feature of the deal.
Nintendo spokesman Andy Williams said the partnership marked a meeting of "two true moustachioed icons" of the age.
Mr Lynam commented that he has long considered Mario a "brother-in-arms" and is pleased that the true worth of his moustache has finally been realised.
The unusual sponsorship will run for a year. Nintendo say they are planning to extend it further by insuring the moustache against damage and loss.
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