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Q&A: Microsoft's Windows marketing chief says Apple's 'scared' | |
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| Time: 11:41 EST/16:41 GMT | News Source: ComputerWorld | Posted By: Andre Da Costa | ||
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Do you love Microsoft Corp.'s recent TV ads? (See them all on YouTube here.) Hate its "Apple Tax" marketing campaign? Then meet Brad Brooks. As Microsoft's corporate vice president for Windows consumer product marketing, Brooks approved both campaigns as part of his goal of burnishing Windows 7's image in advance of its October launch (and tarnishing Apple's). Brooks' moves seem to be working. Reviews of Windows 7 are much more positive than Vista's were. And according to a survey this month by Advertising Age, Microsoft is now seen as providing more value than Apple, especially among 18 to 34-year-olds. | ||
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