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  Making Microsoft cool ... Is it even possible?
Time: 23:50 EST/04:50 GMT | News Source: Windows SuperSite | Posted By: Kenneth van Surksum

Paul Thurrott: A fascinating article proving that Microsoft is indeed listening to criticisms about its image:

Now Crispin has been handed perhaps its biggest challenge to date: Microsoft. The tech giant stunned the ad world in March when it passed over safer choices like Fallon, JWT, and its agency of record, McCann Worldgroup, and awarded its new $300 million consumer-branding campaign to Crispin. It was an act of courage or desperation, depending on whom you ask.
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#701 By 4240821 (82.115.4.230) at 11/25/2025 4:51:13 PM
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#702 By 4240821 (208.123.185.42) at 11/26/2025 1:18:17 AM
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#703 By 4240821 (208.123.185.42) at 11/26/2025 4:54:50 PM
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#705 By 4240821 (208.123.185.42) at 11/26/2025 8:28:37 PM
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#707 By 4240821 (208.123.185.42) at 11/27/2025 4:31:18 AM
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#708 By 4240821 (208.123.185.42) at 11/27/2025 6:16:17 AM
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#710 By 4240821 (208.123.185.42) at 11/27/2025 6:38:01 PM
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#713 By 4240821 (208.123.185.42) at 11/29/2025 4:32:35 PM
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#722 By 4240821 (185.133.173.206) at 12/10/2025 9:03:18 PM
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