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Inside Microsoft's War Against Google | |
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| Time: 16:39 EST/21:39 GMT | News Source: Business Week Online | Posted By: Kenneth van Surksum | ||
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It's April, and Microsoft's top U. S. salesman for online advertising, Keith Lorizio, is visiting clients in New York City. In a midtown office tower, he sits down with Nicholas Utton, the gregarious chief marketing officer at online broker E*Trade (ETFC). Utton is plenty impressed with Microsoft's technology, and he's a big advertiser on the company's MSN Money site. But when it comes to Internet search sites, the largest and most lucrative advertising market online, Utton makes it clear that Microsoft is, as he sees it, way behind front-runner Google. "They're not getting much of our search dollars," he says. | ||
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