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ATI Gives Chipsets a Try - Introducing the Radeon IGP | |
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| Time: 09:09 EST/14:09 GMT | News Source: AnandTech | Posted By: Guillaume Hbert | ||
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Here's an interesting article from Anand. We have seen this already with NVIDIA's nForce and now we're seeing it with ATI's Radeon IGP. Just from the name alone you'll realize that ATI is taking a noticeably different approach to addressing the chipset market than NVIDIA. Instead of creating a new brand for their chipset ATI is simply leveraging the Radeon brand with the thought that the Radeon brand will carry much more strength than any other name ATI can come up with for their chipsets. ATI wants customers to go after their chipsets because of their integrated ATI Radeon graphics and not dilute that with a new brand name. | ||
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