Microsoft Corp.’s premier offering for midsize retailers continues to gain momentum as more organizations turn to the solution to efficiently manage their operations from the point of sale to the back office and through the supply chain. Recently, working closely with Microsoft® partner New West Technologies, American Automobile Association (AAA) Washington deployed Microsoft Dynamics™ Retail Management System (RMS) in the first of its 25 stores in Washington and northern Idaho.

AAA Washington offers its 920,000 members all traditional AAA services, which include approximately 1,500 items such as travel publications, luggage and other travel accessories, Travelex traveler’s checks, and a variety of stored-value cards (gift cards) through Travelex.

Microsoft Dynamics Retail Management System together with Microsoft Dynamics GP is helping AAA Washington empower its store associates and managers to provide better service for its customers with information about their past purchase histories and up-sell suggestions based on an item scanned. In addition, with its transition to Microsoft Dynamics GP, AAA Washington is able to improve overall business efficiencies with near-real-time integration of data from the front of the store to the back office, empowering accountants and branch managers with accurate information from the front lines.