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Despite the launches of Sonys PlayStation 3 and Nintendos Wii, interest in Microsofts Xbox 360 remains high. Compete.com traffic analysts are saying that the Amazon.com Thanksgiving Day promotion could be called Launch 2.0 for Microsofts console. Game Daily has Compete's Max Freiert quoted as saying, "On a pure traffic volume basis, the 360 generated more online interest on the 23rd, than either the PlayStation 3 or Wii commanded on their respective launch days, making one thing clear - the Amazon promotion was the Xbox 360's Launch 2.0."
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