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Next Generation of Innovative Cars Relies on Collaborative Product Development | |
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| Time: 12:57 EST/17:57 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner | ||
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A new study from the Center for Automotive Research (CAR) points out that automakers are developing the next generation of innovative car designs by moving in three primary directions: collaborating in small, nimble groups for faster communication; using a variety of information channels (such as direct live conversations between designers and consumers on the Internet); and bringing forth leaders who demonstrate passion for their product and customer awareness. For the types of collaborative work defined in the study, titled “Key Factors that Enable Product Development: An Investigation of Creating ‘Great’ Products,” automakers are turning to collaborative product development (CPD) techniques made possible by Microsoft® solutions. The auto industry is adopting these solutions as key tools for remaining profitable and innovative leaders in their marketplace. | ||
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