Today at the National Association of Broadcasters convention, NAB2006, Microsoft Corp. showcased how Windows Media� Video (WMV), Microsoft�s implementation of SMPTE VC-1, is being adopted across the industry to power a range of next-generation content creation and playback scenarios, from mobile content for wireless devices to high-definition video delivered by next-generation DVD or to IP set-top boxes. Earlier this month Society of Motion Picture and Television Engineers (SMPTE) released the VC-1 standard, and Windows Media Video, the first implementation of VC-1, is licensable from Microsoft today.

�VC-1�s efficiency, ability to scale up to premium high-definition quality and interoperability with Windows Media DRM make it an easy choice as the cornerstone of a variety of new digital entertainment delivery models,� said Amir Majidimehr, corporate vice president of the Windows Digital Media Division at Microsoft Corp. �Unlike other formats that take years to build up support in content creation tools and consumer electronics devices, VC-1 already has a broad ecosystem of support that enables content creators to make next-generation experiences happen today.�