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Radio and Apple to drive podcasting | |
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||
| Time: 22:11 EST/03:11 GMT | News Source: *Linked Within Post* | Posted By: Erick Cordero | ||
|
Bridge Ratings released a survey of listeners in 10 major markets, concluding that almost 5 million people downloaded a podcast this year. In just five years, Bridge projected, 20% of radio listeners, or 18 million people a week, will be receiving podcasts. "Growth will accelerate quickly due to the rapid acceptance of the technology by the radio-broadcast industry in 2005 and Apple Computer Inc.'s iTunes distribution," said Bridge's Dave Van Dyke, during a presentation at last weekend's Portable Media Expo and Podcasting Conference in Ontario, Calif. More at marketwatch.com. | ||
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