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ASRock said to launch large price cuts in European channel | |
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| Time: 14:56 EST/19:56 GMT | News Source: DigiTimes | Posted By: Jared Evans | ||
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ASRock, an Asustek Computer subsidiary with its own brand, is said to have announced a massive price cut on some of its products last week in the European clone market, quoting its motherboards at near-cost prices, according to motherboard makers. Citing their channel vendors in Europe, motherboard sources said that ASRock last week released its new product quotes, announcing a price discount of more than 10% on its motherboards based on Pentium 4 chipsets from VIA Technologies. According to the vendors, ASRocks P4X266A and P4M266A-based boards are now priced at US$36-37, which is not only lower than their previous quotes of US$41-42 but also close to the average motherboard production cost. | ||
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