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Microsoft will be forced to rename its SkyDrive cloud storage service after failing to defend its trademark against U.K. broadcaster British Sky Broadcasting.
BSkyB, as the service is more commonly called, filed suit against Microsoft in 2011 in the English High Court, successfully arguing that the Sky portion of its name could be confused with Microsofts own SkyDrive, and that Microsofts use of the name SkyDrive infringed Skys rights in the Sky mark.
In June, Microsoft lost the case in England and Wales, and failed on appeal as well.
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