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The company is attempting a U-turn. Windows 8 was Microsofts biggest bid so far to adjust its flagship product to the new world of touch-screen devices. Out went the start button that had controlled access to the computers menu since 1995. In came giant multicoloured tiles that respond to the touch. Steve Ballmer, Microsofts boss, described the introduction of the new system as a bet-the-company moment. But the bet proved so ill-judged that an app which lets users reintroduce the familiar start button is now one of the bestsellers for Windows 8.
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