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Behind Microsoft's Popfly | |
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| Time: 00:05 EST/05:05 GMT | News Source: eWeek | Posted By: Kenneth van Surksum | ||
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Popfly, Microsoft's mashup tool for non-programmers, stands to tap a ripe market for the software giant. The man behind the idea, John Montgomery, group program manager for Popfly, discusses his thinking on the concept with eWEEK Senior Editor Darryl K. Taft. So, what was it that prompted you to raise your hand in the first place to deliver this? There were a couple of things that happened. One was I'd been sitting in developer marketing for a very long time and watching sites like MySpace and Facebook grow and realizing that every person who tricks out their MySpace page is a developer. But Microsoft had no offering for them and, in fact, nobody had an offering for them. The tools if you look at how you customize a MySpace page, it's awful. It's just not a good experience. And I thought, there's just got to be a better way of doing it. | ||
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