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Nissan North America Expands Online Advertising Alliance With Microsoft | |
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| Time: 20:20 EST/01:20 GMT | News Source: Microsoft Press Release | Posted By: Jonathan Tigner | ||
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Nissan North America Inc. (NNA) will dramatically expand its Web advertising initiatives across online properties of Microsoft Corp., the two companies announced today. This expanded alliance will enable Nissan to more powerfully engage with consumers across multiple digital touch points throughout Microsoft® Digital Advertising Solutions including MSN®, Windows Live™, Live Search, Xbox® and Windows Mobile®. Furthermore, this new alliance allows Nissan to work directly with Microsoft content developers, strategists and subject matters experts to help Nissan reach its target consumers. “Nissan’s target audience is adopting an increasingly mobile lifestyle, and the amount of time consumers spend online is rising significantly,” said Jan Thompson, vice president of marketing at NNA. “Broadening our relationship with Microsoft will enable us to deliver targeted messages to consumers across a diverse online network.” | ||
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