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  PepsiCo and Microsoft in the Game
Time: 14:47 EST/19:47 GMT | News Source: *Linked Within Post* | Posted By: Andre Da Costa

The holidays are fast approaching. Sure, we may be just on the verge of gearing up for summer, but the video-game industry doesn't have much time. All of the companies have to plan now for their big promotions. This is especially true for Microsoft (Nasdaq: MSFT), which needs to reach killer-app status with its upcoming, next-generation system Xbox 360, due in November 2005.
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