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Making Microsoft cool ... Is it even possible? | |
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| Time: 23:50 EST/04:50 GMT | News Source: Windows SuperSite | Posted By: Kenneth van Surksum | ||
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Paul Thurrott: A fascinating article proving that Microsoft is indeed listening to criticisms about its image: Now Crispin has been handed perhaps its biggest challenge to date: Microsoft. The tech giant stunned the ad world in March when it passed over safer choices like Fallon, JWT, and its agency of record, McCann Worldgroup, and awarded its new $300 million consumer-branding campaign to Crispin. It was an act of courage or desperation, depending on whom you ask. | ||
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